When asked to consider the most popular gemstones many people will list Diamonds, Sapphires and Rubies. But Tanzanite is growing in popularity to such an extent that it is now challenging these stones. The major selling point of Tanzanite is it’s apparent rarity, with marketing frequently focusing on the fact that Tanzanite has so far, and most scientists are convinced it will not be found in any other place, only been found in one place, the foothills of Kilimanjaro in Tanzania (hence the name). Tanzanite is actually a Zoisite mineral but it’s name was changed by Tiffany due to it’s resemblance in pronounciation to ‘suicide.’
Tanzanite has gained wide popularity due to it’s refractive capabilites, in it’s rough state it is trichroic which essentially means that as light enters the stone it is split, or refracted, into three different sections of the visible light spectrum. This is changed during the heating procress (almost all Tanzanite is heat treated, as it is a brown colour in rough form), when it becomes dichroic therefore only refracting into two sections of the visible light spectrum, red and blue. This is what gives Tanzanite it’s deep blue colour and what enables the flashes of violet and red to be seen in the gemstone.
It is often quoted by Tanzanite companies that it is ‘rarer than ,’ while this may be true in terms of location, it is certainly not reflected in price. A flawless carat of Tanzanite will be close to $1,000 which is considerably less than a carat of ‘perfect’ diamond.
The main disadvantage of Tanzanite over something such as Sapphire is it’s relative softness. Ranked on the moh hardness scale at 6.5 compared to Sapphire at 9, it is more difficuilt to cut and more prone to breakage once set, therefore it must be looked after incredibly well. Tanzanite should also never be placed in an ultrasonic cleaner, although we have had cases where it has been placed in and been fine, it is not recommended and you are taking a risk of ruining the gem.
In conclusion, Tanzanite has been growing extrememely quickly in popularity and does look to continue this way, even if it is estimated we can only mine it for 15 more years.